EthicOne helps the world's leading companies and organizations turn their commitment to culture, values and mission into market leadership. As communications strategists, we understand the power of what you do and why you do it.

In partnership with Ethisphere, we benchmark and advise clients on best practices for communicating and marketing ethics leadership, and we build the strategies and programs to help them activate their leadership with employees, customers, investors and regulators. 

Our reputation team builds, manages and protects the reputations of our clients in the rapidly moving transparency age, and handles sensitive crisis and issues communications that threaten their leadership.


Ethisphere Network

EthicOne is part of the Ethisphere network of companies. As the exclusive brand marketing and communications strategy partner of the World’s Most Ethical Companies, EthicOne and Ethisphere work at the very forefront of business ethics leadership.

For the past decade, Ethisphere has honored superior achievements in transparency, integrity, ethics and compliance with the World’s Most Ethical Companies designation. The World’s Most Ethical Companies community is a place where experts and expertise come together to advance the practices that contribute to company performance.


Our Founder

Managing Principal

David Herrick has a long track record of building powerful global brands with purpose at the core. As a senior executive in the marketing communications industry and as a counselor to C-suites, Boards of Directors and brand marketing executives, David’s strategies have powered and managed the reputations of many of the world’s leading companies.

David’s experience includes corporate, consumer, employee and issues communications for brands ranging from U.S. Bank, Walgreens and Bristol-Myers Squibb to Samsung, Subaru and Ford Motor Company.

Previously, David served as U.S. President of Cohn & Wolfe, one of the world's largest public relations and marketing communications companies and Chief Operating Officer of MWWPR, an international communications firm. 

Herrick also serves as Chair of the Board of Directors for the American Diabetes Association, the world’s most respected leader in the fight against diabetes.